KFC Promenade sought to pioneer a more dynamic and pleasurable drive through. The proposal set out to reinterpret the vehicular experience whilst still maintaining the authentic KFC branding.

An express lane and a standard lane was introduced within the drive through to achieve a more dynamic system. The standard lane was adorned with a vibrant red tunnel incorporating dynamic lighting and graphics on it’s interior, all to captivate user’s eye and provide an entertaining experience.

The walk-in side of the KFC presents a modern interpretation of the standard typology, comprising of layered materials reminiscent of the linear KFC motif.