The up and coming context of this new KFC flagship store yearned for an inventive design response to pioneer a new means of enjoying a quick serve restaurant. The proposal chose to depart from the usual KFC architectural style with the goal to fashion a prominent store that radiates the abundant essence of the KFC brand.

Consequently, the design proposal included layering in its façade, interior and details. A rich harmony of textures and KFC colours guides the user into the store. On the inside, they’re met with a theatrical and lively atmosphere, all comprised of strategic lighting, delicate finishes and abundant greenery.

A prominent feature of this flagship is the progressive way of ordering - presenting individuality and independence, which is especially evident in the duality of the main counter and clear articulation of the self-service screens.