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Sasol TREND! Allandale
Project Type

Commercial
Retail

Project Year

2019

Location

Johannesburg, Gauteng

Area

410 sqm

Filling stations are no longer about just refueling vehicles, they have evolved into environments that have become retail experiences capitalising on the opportunity to provide what people require in one convenient stop. Fuel Station design is about creating and providing an all-in-one experience that maximizes people’s use of time.

The design of TREND! is that of an oasis of calm and excellent coffee. A concept to create an environment that encourages clients to feel comfortable, to linger and spend more time in the store. Becoming the notion of a ‘third space’, a social place separate from the two usual social environments of home ‘first place’ and the workplace ‘second place’.

The convenience store environment is no longer a second-choice snack provider, but rather a competitive retail outlet. It has expanded from impulse purchases such as milk, bread, sodas, snacks and cigarettes to include ever expanding products and brands. 

© 2026 by TJA Pretoria.

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